Major brands have struggled with authenticity over the last few years, particularly during the pandemic. Authentic Hand-Drawn Elements Will Be In Demand Image source: Cam? This is why they’re on the top of our list.Ĥ. Illustrations allow room for interpretation while being engaging. Image source: kerry hawkinsĪs an alternative, illustrative graphics have also become popular. When done correctly, they tend to be more playful and can communicate fun or lively personalities. Geoometric shapes are clean, simple, and eye-catching, making them perfect for logos and branding. Why is this trend so popular? For one, it’s visually appealing. Zendesk has been cleverly using geometric shapes in its marketing visuals, like in this Twitter post that relates back to the geometric shapes in their logo. Geometric shapes and illustrative styles have been growing in popularity, and they show no signs of slowing down. What do they have in common? Odds are that you’ll find a few geometric shapes, either in the icon or the typeface. Picture the most popular logos in the world today. If you want to create a truly unique brand, custom visuals are a must. You’ll also need someone on your team with strong design skills if you want to create unique visuals yourself. The only downside is that these can be expensive to produce. So, if you’re looking for a way to bring some creativity into your work, the rise in the popularity of custom visuals is great news for you. When people see something that looks unique and personal, they’re more likely to take notice. Second, custom visuals are more engaging than stock photos. Custom visuals provide an easy way to do this. With so much noise on the internet, it’s more important than ever for businesses to find ways to stand out. First, custom photos and illustrations help brands to stand out from the competition. This branding style has become uniquely their own, which helps to boost brand recognition. Pipedrive has also been creating custom illustrations for its blog posts. Here’s a collection of some of their headers. ToolboxHR has been using custom illustrations for blog posts.
From minimal flat images to full-blown photo collages, designers are looking for ways to add interest and creativity back into their designs. In the past year, we’ve seen a rise in the popularity of custom photos and illustrations in web design. This is a great way to evoke nostalgia while also appearing elegant and calming. As a result, we’re seeing graphic designers turn to serif fonts and even handwritten scripts for branding visuals. It’s not that sans serif fonts aren’t popular anymore – they’re just a bit overused at the moment. Image credit: in 2021 we saw a shift away from this trend and moving into 2022, we’re expecting a return to more traditional and classic font choices, such as serif fonts. One particular area where this is obvious is in the use of sans serif fonts, which have been trending since 2016. The font landscape is also constantly in flux. Serif Fonts Will Make a Come Back Image source: Venngageįonts play a critical role in the world of brand design.
Who better to include in those studies than those not represented by the current visual language? Image source: VenngageĢ. More companies have realized the advantages of conducting user studies with their target audiences. Inclusive visuals are also invaluable for market research purposes. Businesses should be striving to make as many people feel represented as possible. Why is this trend so important? The last few years have brought into focus the marginalization that numerous groups face.